Challenge
After DJ Khaled’s breakout success on Snapchat, there was an opportunity to capture his momentum and build a direct-to-fan channel. The goal was to create an ecommerce hub that felt authentic to his brand, showcased collaborations, and kept fans engaged with consistent product drops.
Answer
I built and managed WeTheBestStore.com as the official ecommerce hub for DJ Khaled merchandise. The shop featured apparel, accessories, and exclusive collections, including We the Best x Tommy Hilfiger and DJ Khaled’s Palmer’s Cocoa Butter Formula line. The platform became a central destination for Khaled’s fans, bridging his online presence with tangible brand experiences.
Role
I oversaw all aspects of the store including:
Managing brand partnerships and exclusive collaborations
Updating product lines and launching new drops
Running the content calendar to align with Khaled’s cultural moments
Overseeing the website experience and functionality
Handling customer support to ensure fan loyalty