HI! I'M K8!
AKA YOUNG ALGORITHM
Creative Director based in New York, working across culture, social, live experiences, and emerging tech. I partner closely with founders, product, and client teams to shape direction early and carry ideas from strategy through execution, spanning internet-native campaigns, IRL moments, and AI-enabled storytelling for testing, learning, and scale.
I’ve worked with musicians, athletes, and creators, building everything from landing pages and brand guidelines to merch shops and lifecycle flows for fan-driven releases.
I hand-knit custom retroreflective pieces (K8KNITZ) and I’m a lifer of the NFL, basketball, Michigan and New York teams, and Formula 1.
WHAT I’M BUILDING
I’ve been vibe coding and experimenting on Lovable with LAVA BRO, a corner of the internet sending good vibes. It started as a newsletter and has grown into something more interactive, centered on celebrating small wins from our subscribers, navigating real life, and sharing our favorite sports personality moments.
LAVA BRO is intentionally low-pressure. Things to read, tap, and come back to when your brain feels cooked. Super chill and for people who want a bit of structure and accountability without another app or person yelling at them.
I also built the LAVA BRO GPT, an AI bestie that reads your cards, clocks your energy, and hypes you up.
It’s my sister and me exploring how the internet can feel like a big hug.