WeTheBestStore.com

Challenge
After DJ Khaled’s breakout success on Snapchat, there was an opportunity to capture his momentum and build a direct-to-fan channel. The goal was to create an ecommerce hub that felt authentic to his brand, showcased collaborations, and kept fans engaged with consistent product drops.

Answer
I built and managed WeTheBestStore.com as the official ecommerce hub for DJ Khaled merchandise. The shop featured apparel, accessories, and exclusive collections, including We the Best x Tommy Hilfiger and DJ Khaled’s Palmer’s Cocoa Butter Formula line. The platform became a central destination for Khaled’s fans, bridging his online presence with tangible brand experiences.

Role
I oversaw all aspects of the store including:

• Managing brand partnerships and exclusive collaborations

• Updating product lines and launching new drops

• Running the content calendar to align with Khaled’s cultural moments

• Overseeing the website experience and functionality

• Handling customer support to ensure fan loyalty