Jaguar TCS and Chase 270 Park Takeover

Challenge
With the opening of JPMorgan Chase’s new headquarters at 270 Park, the building quickly became a hub for employee-focused activations. As Chase launched its partnership with Jaguar TCS Racing, the team wanted to turn the announcement into a celebration inside the building.

The activation needed to:

• Bring employees closer to Formula E
• Support Sapphire Reserve, Chase Travel, and Chase Auto
• Connect motorsport performance to business performance

This was about making the partnership real.

Answer
We built a 2 day celebration anchored by the Jaguar I-TYPE 7 Formula E car installed in the lobby of 270 Park. The car immediately shifted the energy of the space and drew employees into the story.

Upstairs, racing simulators gave teams a first-hand experience of Formula E. A live conversation with Jaguar TCS Racing explored engineering, real-time decision-making, and teamwork — themes that closely mirror how JPMorgan Chase operates.

The activation connected Chase Auto’s long-standing relationship with JLR, Sapphire Reserve’s sponsorship, and Chase Travel’s access-driven positioning. More than a moment, it positioned the partnership as an ongoing platform for employees, clients, and cardmembers across the ABB FIA Formula E World Championship.

My Role
Creative Lead at Think True for the presale pitch and early concept development. I defined the experiential narrative and spatial strategy for how the partnership would show up inside 270 Park. When execution transitioned under Steve Radtke’s leadership, I supported the team to ensure the creative vision remained intact. Partnered closely with Jack Pullin on design direction and with Errison Zelaya on 3D modeling to align car placement and simulator flow within the space.